Why is it worth dealing in children's clothing?
Many second-hand clothing resellers underestimate the children's clothing segment. Yet this is one of the most stable, most predictable markets: a young child outgrows their clothes every 3–6 months, and parents have to buy new ones. This means demand is continuous, does not stop outside the season, and buyers are actively looking for good-condition, affordable items.
At the same time, the children's clothing market operates by entirely different rules than the world of adult clothing. The sizing system is different, the expectations around condition are different, and the pricing logic is different too. If you know these rules, you can achieve higher profit margins – if you don't, you can easily run into the most common mistakes.
3–6 mo
Size change rate for young children
30–50%
Premium markup on good-condition branded items
2×
Faster turnover vs. adult clothing
TOP 3
Vinted search category in 2026
Why is the children's clothing market different?
With adult clothing, even a worn-out but interesting piece can sell – the buyer decides what they accept. With children's clothing, this works completely differently. Parents do not compromise on condition: a stain, a torn seam, or a missing button is immediately reported. Trust is the key – once a buyer is satisfied, they return and recommend you to others.
Constant demand
Children grow, parents must buy – regardless of size, all year round. This is the most stable segment on the market.
Size sensitivity
Wrong size = return. For babies, cm and age labels are needed; for older children, height-based labelling is required.
Brand matters a lot
Parents know children's clothing brands. A Next or Reima piece is worth three times as much as a no-name item in the same condition.
Sizes and sizing systems – S/M/L is not enough
Children's clothing uses a completely different sizing system, and this is one of the most common pitfalls for beginner resellers. If you label the size incorrectly, the buyer will return the item – and that costs you money. That's why it is critical that for every item you read the internal label, and measure it yourself if possible.
Babies – age-based sizes
| Size |
Approx. age |
Height |
pcs/kg |
| 50–56 | Newborn | 50–56 cm | 15–20 pcs |
| 62–68 | 3–6 months | 62–68 cm | 12–15 pcs |
| 74–80 | 6–12 months | 74–80 cm | 10–12 pcs |
| 86–92 | 1–2 years | 86–92 cm | 8–10 pcs |
| 98–104 | 2–4 years | 98–104 cm | 6–8 pcs |
| 110–122 | 4–7 years | 110–122 cm | 5–7 pcs |
| 128–140 | 7–10 years | 128–140 cm | 4–6 pcs |
| 146–164 | 10–14 years | 146–164 cm | 3–5 pcs |
GOLDEN TIP
Always measure yourself with a tape measure – especially for babies. The size on the label and the actual size can differ by 2–4 cm depending on the brand and manufacturer. Vinted buyers filter by size, so accurate cm labelling increases your chances of selling.
Condition – parents do not negotiate
If with adult clothing you can get away with a minor flaw in the description, with children's clothing this simply does not work. Parents examine every photo very carefully, and if the item received is worse than expected, they immediately file a complaint and return it. This is not just inconvenient – a negative review will hurt your sales for a long time.
| Condition |
Characteristics |
Saleability |
| Like new | No stain, wear, or faded wash label. Perhaps worn once. | Best price |
| Good condition | Minimal wear, no stains, seams intact. Normally worn. | Sells easily |
| Acceptable | Slight wear, but no stains or defects. Minor signs of use. | At a lower price |
| Not sellable | Stain, hole, tear, missing snap/button, heavy wear. | Do not list |
Premium brands in children's clothing – what is worth more
In the children's clothing market, brand plays a much bigger role than in the adult segment. A Next or Reima jacket can sell for two to three times as much on Vinted as an unknown brand in the same condition. It is worth learning the most popular brands, and always highlighting the brand name when listing.
Next (UK)
One of the most sought-after children's clothing brands on Vinted. Excellent quality, wide size range. In like-new condition, up to 2–3× margin.
Reima / Lego Wear
Scandinavian outdoor brands. Waterproof jackets, thermal clothing – snapped up in winter. Higher base price, but high selling price.
H&M Kids / Zara Kids
Mid-premium category. Sells fast, not worth as much as Next, but stable turnover and reliable saleability.
Name it / Lupilu
Lidl's own brand is surprisingly popular on Vinted. Name it (Scandinavian) is ideal for discerning parents. Good margin.
Pricing children's clothing – the calculation is different
With children's clothing, smaller sizes mean more pieces per kilogram, which results in a lower unit cost. On top of that, parents are willing to pay for quality – especially when it comes to branded items. This means profit margins can be much higher than with adult clothing. For precise calculations, read our pricing guide.
| Size category |
Avg. pcs/kg |
Vinted price (no-name) |
Vinted price (premium brand) |
| Babies (50–80) | 12–20 pcs | 200–500 Ft | 500–1500 Ft |
| Toddlers (86–104) | 8–12 pcs | 300–700 Ft | 700–2000 Ft |
| Pre-schoolers (110–122) | 6–8 pcs | 400–900 Ft | 900–2500 Ft |
| School age (128–146) | 4–6 pcs | 500–1200 Ft | 1200–3500 Ft |
| Teens (152–170) | 3–5 pcs | 600–1500 Ft | 1500–4000 Ft |
Seasonality – what to order and when
Demand for children's clothing is strongly seasonal. If you order and list the items 6–8 weeks before the season, you can sell at significantly higher prices than if you do it at the peak of the season – when everyone is listing and competition is fierce.
Spring–summer (Mar–Aug)
Short sleeves, trousers, sandals, thin jumpers. Sizes: 86–140. Order from: end of January.
Autumn–winter (Sep–Feb)
Jackets, thermals, boots, long sleeves. Sizes: 92–158. Order from: July.
In demand all year
Bodysuits, pyjamas, underwear, everyday wear. These can be listed at any time – constant demand.
Photography and listing – what to watch out for with children's clothing
The quality of photos and the accuracy of the description matter even more for children's clothing than for other categories. Parents do not take risks: if the photo is not informative enough, they won't buy. Read more about this in our photography guide.
Required elements for every listing
- Size (both cm and age range)
- Brand name (if known)
- Material (in case of buyers with allergies)
- Condition description in text as well
- Mention of any defects
- Minimum 4–6 photos per item
TIP
Make the internal size label visible in at least one photo. If the label is missing, measure with a tape and write it in the description. Buyers filter by size – if there is no size, they skip your listing.
7 most common mistakes in children's clothing resale
1
Size labelled incorrectly
The label says 98, but the garment is actually a 92 – the buyer returns it. Always measure it yourself.
2
Stain not photographed
If the buyer receives it and finds a stain, they'll leave a negative review. Always show all defects.
3
Listing out of season
Putting a winter coat on Vinted in summer = it sits there for months. Time it to the season.
4
Only 1–2 photos uploaded
Parents want reassurance. 4–6 photos minimum: front, back, size label, material, any defects.
5
Snaps and zips not checked
A non-functioning snap is a serious problem for young children. Always check before handing over.
6
For babies, size only without cm
Size 86 fits different body types depending on the manufacturer. Always include the cm too!
7
Premium brand not listed separately
It is not worth selling a Next jacket bundled with no-name pieces. Price it separately – it's worth twice as much.
Frequently asked questions about children's clothing resale
Is it worth starting with size 50–62 for babies?
Newborn sizes go out of use very quickly (a baby outgrows them in 2–3 months), so turnover is fast, but individual prices are low. For beginners, the 86–116 size range is recommended – that's where the best price-to-turnover ratio is.
How do I determine the age group from the size?
The most reliable method is to work from the size table above, but always check the internal label too. If there is a discrepancy, trust the cm value, and list both in your listing.
What counts as a stain that must be disclosed?
Any visible dirt, discolouration, grease stain, or ink stain – even a tiny one. Items have been returned over a 2 mm stain. If you are unsure, photograph it close up and let the buyer decide: show it in the photo.
How should I price Name it vs. H&M Kids items?
Name it can on average be sold 20–30% more expensive than H&M Kids in the same condition. Both are attractive to discerning parents. Always check current similar listings on Vinted before pricing.
Should I list children's clothing separately from my other stock?
Yes, if possible. Your Vinted profile can be filtered by category – if you position yourself as a children's clothing seller, the number of returning buyers increases. Parents prefer to buy from a specialist seller.
What do parents search for most on Vinted?
Size + brand + condition, in that order. Most parents search in formats like "Next 104" or "Reima jacket 110". That's why it is critical that the size and brand name appear in the main title of your listing.
Is it acceptable to list a size that differs from the recommended age range?
Yes, and it is even recommended. The age range is only a guideline. The cm measurement is always the reference, since children have different builds. List both: e.g. "104 cm (approx. 3–4 years)".
What if a piece is missing from a pyjama set?
If the top or the bottom is missing, do not sell it as a set. You can list it as "top only" or "bottom only", but reduce the price accordingly (generally to half value). An incomplete set is considered misleading.
What is the most important check point for a winter jacket?
The zip is the most critical point. If the zip is stuck, the jacket is worthless. Also check the velcro fastenings, the inner pockets, and the hood drawstring (safety regulation!).
How many photos are needed for a children's clothing listing?
Minimum 4 photos: front, back, close-up of the size label, and the brand/material label. If there is a defect, that is also mandatory. For premium brands it is worth working with 6–8 photos – buyers trust more detailed listings more.
5 key takeaways for children's clothing resale
- Accurate sizing: cm + age range, always based on the internal label
- No compromise on condition: stain, defect, tear = do not list it
- Brand highlighted: include it in the main title and the description
- Timed to the season: list the right items 6–8 weeks before the season
- Detailed photos: minimum 4–6 photos, with a visible size label
Would you like to order children's clothing stock? Browse our current range, or if you have any questions, get in touch with us – we'll help you find the best category for you.